Hokkaido’s Japanese powder snow is the finest powder and also the deepest in the world. Thanks to the Siberian cold winds sweeping across the warm sea of Japan.

Japow - It literally means Japan + Powder. This term in snow language means skiing and snowboarding in powder snow in Japan.

Japow is wonderful. It feels like you are gliding on the surface of the soft smooth snow, it almost feeling like surfing downhill!

We're obsessed with anything related with Japow. It's a lot more forgiving. A taste so different, we can’t wait for you to experience! Look for us on the slope, on the peak, or in the coffee shops.